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Testimonials

Chris

Thank you very much for the work that you have done on our website. We are very pleased that we now have a very professional looking website at a very reasonable cost. I also liked the way you worked as you were very responsive and friendly in all your dealings with us.

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testimonials

Independent Corporate Finance Advice For Acquisitions, Company Sales, Management Buyouts, Management Buyins and Fundraising. Specialism In Venture Capital and Private Equity and Business Valuation

www.fusioncorporatefinanace.co.uk

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Many thanks to 2Brothershosting / Webgatorz for a job well done! By sheer luck we were recomended by a friend, & on that note put our trust in them. we were amaized by the quality, & value for money. I only gave Chris@2Brothershostings a few surgestions of what our requirements were, and he did so much more which has made our website what it is today. Do bare in mind we are a new company on a budget, just imagine what they could do for you, & your buisness! Take a few minutes of your time to look threw our website, & judge it for yourself.

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We were quoted by one company £11,000 for the website we wanted, I know it's a big website, but I just about fell over. But then WebGatorz gave me a quote of just £1,040. I don't have to tell you, who we went with.

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www.Printed Pictures.co.uk

 

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TARGET MARKET

 

You must show that the product delivers a benefit to the consumer who might potentially use the product to in order to make it commercially viable.


That does not mean that there has to be huge numbers of people waiting to buy your product. Many products today take a “niche” marketing approach.


They are intended to appeal to only a segment of the market. Rather than generating sales through a broad base of customers, they are designed to achieve a high level of penetration within their limited target audience.

In fact, if you endeavour to make your product appeal to everyone, it could end up appealing to no one.

Certainly, some products have universal appeal and little or no audience segmentation is required. However, most products are designed to appeal to some consumers more than to others.


For example, the great majority of households in Western Europe and North America use some form of paper towel. Therefore, paper towels as a general type of product could be said to have universal appeal within the realm of households in developed countries.


But specific brands, offering different benefits, are marketed to certain audiences for which those benefits would have the most appeal. One household might place great emphasis on economy, preferring to purchase the lowest priced towels regardless of any other attributes.


Another household may consider the absorbency capacity to be more important than the price while a third household, where the focus is on style and appearance, may place the highest priority on the imprinted designs.


Thus, it is critically important that you identify a specific target audience for your product. The specific segmentation criteria differ from product to product but typically include such factors as age, income, gender, educational level, geographic area etc.

 
 

Click On Index Below To Learn More

FOREWORD

1 INTRODUCTION

2 PEOPLES NEEDS AND WANTS

3 TARGET MARKET

4 MANUFACTURERS

5 PRODUCT LIFE CYCLE

6 PROMOTIONS

7 POSITIONING STRATEGY

8 PRODUCT TOWARDS MARKET INTRODUCTION

9 CASH BUY OUTS

10 LICENSING

11 ROYALTY FEES

12 MANUFACTURER NEGOTIATIONS

13 AN INTRODUCTION TO PATENTING

14 PROVISIONAL PATENT APPLICATION

15 A DESIGN PATENT

16 COPYRIGHTS

17 TRADEMARKS

18 INVENTION PROMOTION FIRMS

19 TIPS FOR INVENTORS

20 A FINAL WORD

 

 

 

 

internet marketing

internet marketing

To Find Out How To Market Your Business Online CLICK HERE

 

 

 
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