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Interview
with Internet Marketing
Success Story: Corey Rudl
Marty
Foley, publisher of ProfitInfo Email Newsletter, interviews
Internet marketing guru Corey Rudl. For many savvy online
entrepreneurs, Corey needs no introduction.
[Marty]: Corey, as one who has been extremely successful as an
online marketer, please tell us how you got started
using the Internet as a marketing tool.
[Corey]: I started marketing online in the fall of 1994. It was
quite a fluke. In my course, I explain that we published
my book, "Car Secrets Revealed", and started selling
it offline. The results were pathetic. We thought we
had a winning formula and it was barely breaking even.
I spent about $20,000 offline trying to promote it...
and it flopped.
I
took the advice of a friend who was setting up an automotive
site on the net and he helped me get a very simple web
page online. I saw a few sales trickle in and then took
more interest in it, promoting the book online in my
spare time.
[Marty]: What are some of the online ventures you are involved
in?
[Corey]: I own four different businesses that now generate over
$2,600,000 in online sales every year. I have interests
in many other online projects, as I have done work for
clients for a portion of the profits I generate. I also
have a clientele base that hires me for online business
advice at $2,790 per hour.
[Marty]: Your book "Car Secrets Revealed" has done very well
for you online. Can you give some details on it?
[Corey]: Car Secrets Revealed was my first success on the net.
Within 9 months of truly starting to promote it heavily,
it became the #1 best selling car book online (using
the unique promotional techniques I teach). It generated
over $140,000 in net profit in those months. To this
day (almost 3 years later), it is still the #1 best
selling car book on the Internet.
The
site is at http://www.carsecrets.com/ if you want to
check it out. Everything I put on the page and everything
I say is there for a reason... We have tried many different
web page designs and concepts, and this one works the
best (I explain why in my Internet Marketing course
at: http://www.marketingtips.com/. I can't explain it
here, as it would fill up about 20 pages to cover just
the details on that topic alone).
[Marty]: You were recently on the Maury Povich TV show in connection
with your businesses. Can you recap for those of us
who missed it?
[Corey]: There is not much to say. Basically, because of my exposure
on the Internet and having the #1 best selling car book
online, they found me through the net and invited me
to appear on the show as their "car expert" to explain
a few tips and secrets to their viewing audience on
car buying and the shams and scams with car repairs.
It was a good interview, but what a long flight back...
10 hours on a plane. Whew!
[Marty]: How long did it take your first online venture to start
making a profit?
[Corey]: The first month the sales trickled in, so I technically
made a profit within 30 days... but nothing to live
off. Since I was one of the first group of commercial
businesses online... there was a lot of "trying everything",
so it took me almost 18 months before I started to see
a full-time income. I spent literally 12-14 hours a
day, 7 days a week trying different techniques, copy,
and ideas online. Now that I know most every trick and
tip there is, I can literally take almost any business
online and make it turn a very healthy profit in a few
months.
As
more and more people got online, many of the standard
marketing techniques were getting overused and becoming
ineffective... so I developed "twists" to most of them
to ensure they still made a profit when everyone was
using the "regular"approaches to online marketing. The
results: the techniques I use to market online are unique.
[Marty]: How did you learn about what it takes to succeed?
[Corey]: At first a lot of trial and error. I took a lot of the
concepts and ideas I got from the very expensive seminars
I used to attend and material I bought (I was a Jay
Abraham, Mike Enlow and Ted Nicholas fan, and most of
their seminars were $7000 and up.) I took those ideas
- and with a little ingenuity and creativity - adapted
them to the net (while in the midst of developing my
own winning formulae for online success). I came up
with formulae that work like wildfire online.
[Marty]: I recognize the names of those other well-known direct
marketers who you have learned from. It's apparent that
your formulae work. Which avenues are paying off the
best for you?
[Corey]: I have never had an online business that *has not* made
a very healthy profit. As I mentioned, my four online
businesses combined now generate over $2,600,000 in
sales online per year! And the beauty of it is that
I started it myself as a one-man operation. I now have
had to hire five employees to take care of the paper
work and customer service... but have you ever heard
of a retail business that has 2.6 million dollars in
sales with only a few employees? No! They have at least
15-20 employees. That is the beauty of the net: you
can automate everything so your overhead is incredibly
low.
[Marty]: What specific types of online tools are you using successfully?
[Corey]: That is a very difficult question to answer, because
there is no one tool that is responsible for making
me a fortune online.
My
techniques show you how to generate multiple small streams
of income, and then automate those streams of income
so you can move to the next. Let me explain...
I
would teach you a marketing technique that will make
you $1000 a month in net profit. You then automate that
so it generates that $1000 whether you are there or
not. You then move on to the next marketing technique,
and it makes you $1500 a month. And once that is in
place (which takes you about 2-3 weeks), you automate
it and move on to the next technique, and so on.
The
concept here is that you are making small streams of
income from many different directions (all of which
are automated)... but if you add up those streams of
income you are looking at $10,000 to $15,000 a month
in net profit, which is over $100,000 a year. The best
part is that if one technique fails because something
on the net changes, you don't have to worry; you still
have other streams of income that are making you money
every month.
[Marty]: Do you do all of your business online, or do
your online marketing efforts supplement your off-line
business efforts?
[Corey]: 100% online. I am a specialist at online sales and marketing.
I have become one of the most respected online marketers
on the Internet... and for good reason: I can prove
my successes. If someone asks me to help them with their
magazine advertising, I simply tell them that there
are better people than me out there for offline marketing
and they should see them instead. I do what I do best...
and that is online marketing, so I concentrate *all*
my efforts on that!
[Marty]: What mistakes have you made?
[Corey]: There are so many, I would fill up your entire newsletter
listing them. Let me just say that I have wasted hundreds
of thousands of dollars trying techniques that did not
work (but from every one I learned something very important).
But that is the "price of education" as I say.
[Marty]: What major mistakes do you see other Internet
entrepreneurs make?
[Corey]: There are a lot of them and I discuss them in great
detail in the course, but I will briefly mention a few
here.
Having
an ineffective web site that does not turn visitors
into sales. This is a very tricky thing to do (that
most people do not understand), and I devote a lot
of time in my course in how to make a web site profitable.
Putting
all your eggs in one basket. Trying one technique
and thinking it will make you a fortune. You need
to diversify your marketing efforts into different
promotions to see which ones pull the most net profit,
and then concentrate on those.
Having
a poor "sales process" in the marketing campaign.
That is the manner in which you interest the client
into coming to your site, then lead him into a good
rapport with yourself, and then - and only then
- asking for the order. Most people break the link
at some point and lose the sale. That is why most
sites only see one sale out of every 200-400 visitors
(and some even worse).
[Marty]: Are there any other tips or suggestions you would like
to give others who want to profit from the Internet?
[Corey]: Research, research, research.... Read/study everything
you can on online marketing and learn about it before
you jump in. For example, I hear stories every day about
people that "heard" bulk emailing was very profitable.
They may spend $1000 on the different software, only
to find out they were doing it very ineffectively (for
example, indiscriminately spamming, rather than ethically
using bulk opt-in email) and don't make a single cent.
Then
there are other stories of online success with MLM...
people spend months using the wrong techniques and end
up not making a penny. The list just goes on and on.
Make
sure you understand what you are getting into with any
business online so that your first attempt will be your
success!
[Marty]: I agree, Corey. Too many are trying to "reinvent the
wheel" instead of learning how others before them have
achieved success. I like the way Benjamin Franklin put
it, when he said: "An investment in knowledge always
pays the best interest." Thanks for letting me interview
you, Corey.
Corey
Rudl gets over 2 million visitors to his websites yearly,
does 2.6 million dollars in sales online each year (yes,
that is $2,600,000), and personally makes hundreds of
thousands of dollars from his online businesses... all
from his one small office. So listen to what he has
to say as he knows what he is talking about when it
comes to starting and promoting a business on the internet.
Visit his site at Internet Marketing Center® where he reveals all
his unconventional tips, tricks and techniques with
examples so you can learn the most efficient and fastest
ways to make money on the internet.
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
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