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The
Three Common Traits Shared By “Mom & Pop”
Web Sites Earning $100,000 to $600,000 A Year
This issue, I would like
to share some personal insights with you that I believe
will really help you to move forward in your online
business goals. The spark of inspiration for this
editorial came when I was reviewing the interviews we
have conducted for our new private site "Secrets
To Their Success" http://www.secretstotheirsuccess.com/
where each month we interview two real people who have
had extraordinary success on the Internet.
Each interview tells a
real-life story of hard work and dedication, but there
are also messages that are not so obvious at first glance. It
is these underlying “common threads” that
really interested me. I wondered, “What are
the common traits shared by these one and two-person
Internet business owners that have allowed them to build
web sites that generate incomes of $100,000 to $600,000
each and every year?”
Since they sell everything
from body building programs to designer soaps to courses
on daytrading, “what” they are selling is
important, but it is not the key factor in their success.
Their ages, formal education, or prior knowledge of
the Internet did not appear to be relevant to the ability
of these men and women to make money online either.
The closer I read, the
more it became obvious that besides all of the strategies
and techniques these people reveal as part of their
“success formula,” there are actually three
common traits shared by all of their success stories
that have allowed them to grow their businesses to generate
such extraordinary incomes…
Trait #1 -
They just plain got started.
Most of the people we interviewed
had little or no prior knowledge of the Internet. Typically,
this was their first Internet business. Some had
never even turned on a computer! And that is the
first point I want you to know. It doesn’t
matter what your knowledge level is when you start —
the important point is you need to begin.
You don’t have to
do everything well. In fact, you don’t have
to do anything well when you start! But you have
to START. Take the first steps (no matter how small)
to move your web site dream into reality. You don’t
need to wait until you know “everything.”
These successful netrepreneurs
did not wait until their web sites were “perfect”
or until they knew everything there was to know about
selling on the Internet before they got started; they’re
living proof that you don’t need to be an Internet
marketing guru to start making money online. I
am sure you, too, have a great idea that has been percolating
in your brain. You just need to start.
Trait #2 -
They focused on one thing
and did it well.
The second common thread
I want you to know about is that each one of these people
focused on just one marketing strategy at a time, did
it well, maximized profits, and then moved on to the
next one. That’s why they also said that they
know there is so much more they can do.
There are many ways you
can promote your web site:
Some of them will give you a quick traffic boost (such
as pay-per-click search engines);
Others will establish your
reputation more slowly (such as writing articles and
providing free content for other webmasters);
While others (such as finding
strategic partners who will link to your site) will
pay off well into the future for the work you do today.
That’s the good news! You
don’t have to put a lot of pressure on yourself
believing that you have to do it all or know it all.
To follow their lead, focus
on just one marketing strategy such as submitting your
site to the search engines, publishing your own newsletter,
or learning about how to write effective sales copy…
and then really master it. Learn all you can and
apply the knowledge as you learn it. This is how
you can generate $100,000+ from your online business
— by focusing on one marketing strategy at a time.
Start by choosing the theme
of your web site and then strive to become the dominant
site serving your niche market. Next, make a list
of all the different ways to increase the sales to your
web site and then decide which one will make you the
most money and start with that one. Leave the rest
on your “to-do” list until you have squeezed
every dollar out of the traffic generation technique,
sales strategy, or design element you are working on. There
will always be loads of other ideas just waiting for
you to use to earn even more profits.
Trait# 3 -
They wish they had modeled
success sooner.
These successful candidates
confess to having made mistakes — costly,
frustrating, and time wasting mistakes that could have
been easily avoided. This is the hard way to learn. After
all, you don’t have to be the one who makes the
mistake to learn from it. It is much easier to
learn from other people’s mistakes. They
all said that they could have been earning a MUCH bigger
income MUCH faster if they had only started their Internet
education earlier and modeled the success of others.
And that leads us to the
third common thread I want to share with you which is…
all of these people have committed to educating themselves
in the most profitable marketing strategies and techniques. You
don’t need to personally conduct your own “trial
and error” experiments to discover what software
to use, which online resources are the most helpful,
or which overall web site designs are producing the
best results in today’s competitive Internet environment.
Others have already cut
a path through the Internet jungle for you. Just
get on the right trail and apply the strategies and
techniques as you learn about them. Great ideas
are transferable. What works for others can be
adapted for your site, too.
Final Thoughts:
Building a successful online
business is more of a journey than a destination. What
works today may or may not work tomorrow. That’s
why the learning process never stops. The fact
that the Internet continuously changes is the number
one advantage you have over your competition if you
stay ahead of the learning curve and they don’t. Make
a commitment to continuous learning. Study top
sites like the ones on http://www.secretstotheirsuccess.com/
and model your web site after them.
These successful netrepreneurs
are regular people who did not start out with multi-million
dollar advertising budgets, huge staffs, or advanced
technical knowledge. In fact, most of them started
out with almost no budget, by themselves, and with little
prior knowledge of marketing on the Internet. Your
site does not have to be perfect to make money, but
you can’t make money until you start!
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
Online CLICK
HERE
