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Exclusive Case Studies: Three “Regular People” Share Their
Secrets to Earning $100,000+ with Their Internet Home
Businesses
Below
are the stories of three successful online entrepreneurs,
each of whom has taken a different approach to profiting
on the Internet. What do they have in common? They all
made the decision to focus on just one marketing technique
at a time and to do it really well!
This
is a great lesson for any business. All too often, I
see entrepreneurs trying to market their businesses
a dozen different ways... and not really succeeding
at any of them! The problem isn't a lack of great marketing
ideas, but TOO MANY marketing ideas!
If
you have many different marketing strategies in place
and you find that none of them are really getting you
the results you need, try focusing on just one
and giving it all you've got. I think the results
might surprise you!
As
you read the case studies below, remember that these
are "real people" just like you and me. Each
one of these entrepreneurs focuses on just one marketing
strategy at a time, does it well, maximizes profits,
and then moves on to the next one. They all say they
know there is much more they can do -- but they recognize
that they don't have to do it all right now.
PLEASE
NOTE: The three profiles I've included for you here have been
heavily edited and condensed. The success stories
that are posted at the SecretsToTheirSuccess.com Private
Site are typically 15 - 20 pages each, so there is
no way I could reprint them in full in this newsletter.
Case
Study #1: Truck-Bed-Covers.com
When
Eric Weeks of Truck-Bed-Covers.com decided to start
an online business, he knew it was critically important
that he get traffic to his site -- so he decided to
focus all of his attention on search engine optimization. This one technique has brought Eric huge success. Using this single strategy, he sold $800,000
worth of product in his first year online -- over $200,000
of which was pure profit!
When
Eric first started optimizing his web site for high
search engine positions, he saw it as a challenge.
“The
opportunity to compete for top search engine positions
was exciting to me,” Eric says. “I love competition.
It gave me a target, a bow, and the arrow.”
So
he started educating himself on how to achieve
Top 10 search engine placement -- focusing
all his energy on this one aspect of building an Internet
business.
“I
studied every article I could get my hands on pertaining
to the subject,” Eric says. “And the site began turning
a profit day one. Top listings on Yahoo! and Google
for the term ‘truck bed covers' (which gets roughly
800 searches daily according to WordTracker) and ahealthy profit margin ensured early success.”
For
those who are just starting to take on the challenge
of search engine optimization, Eric offers the following
advice:
Use your main keyword in your URL.
Separate each keyword in your URL with a hyphen to make it
easier for the search engine to locate that keyword
when spidering your site.
Try to get as many reputable, relevant sites linking to you
as possible.
Include good, relevant content.
Place main keywords in hyperlinks.
Wherever possible, use text logos instead of "jpegs" or "gifs"
-- search engines won't spider image files.
Remember, Eric's success came from focusing on just one
marketing strategy and really conquering it.
Only now that he has mastered search engine optimization
will he start to think about some of the other marketing
ideas he's had floating around in his head for some
time.
“If
we weren't the first listing on page one of the major
search engines -- if we were the first listing on page
TWO, we'd only do a small fraction of the business we've
been doing,” Eric says.
Case
Study #2: Sage-Hearts.com
Promoting
affiliate products can be a great way to earn money
on the ‘Net -- especially if you don't have a product
of your own to sell. But just putting up a few links
and calling it a day won't cut it. If you don't give
your affiliate endeavors the attention they deserve,
you will likely be disappointed by the paltry commission
checks you receive.
Rosalind
Gardner of Sage-Hearts.com has established herself as
an expert in online dating services by building a site
that provides tons of useful information about the online dating scene. And she's used that reputation
to build a healthy affiliate income, promoting the top
dating sites she reviews. Her focus has allowed her
to earn $30,000 to $50,000 per month, with a whopping
40% to 50% profit margin.
Rosalind
owes her “super-affiliate” status to some very
simple but incredibly effective techniques that
allow her to have conversion rates 3 to 5 times higher
than most.
How
does she do it?
“High-volume
traffic sites are one of the first keys to earning excellent
revenue from affiliate programs. A great conversion
rate is another important factor,” Rosalind says. “I
believe the main reason for my excellent conversion
rates is that I offer excellent products that I've researched
thoroughly and on which I'm willing to stake my reputation.”
And
there's the key -- Rosalind thoroughly researches any
program she plans to get involved with, making sure
she's comfortable with both the service she'll be recommending
and the program itself.
“Fortunately,
top-quality services and reputable affiliate programs
tend to go hand-in-hand,” she says.
Here
are some of the things Rosalind recommends you look
for before joining any program:
A
great product: She recommends only products
and services she would be willing to pay for herself.
“I frequently purchase and test products before
listing them for sale on my sites,” she says.
High
commissions: Some programs will pay
as little as 5% commission (which means it will
take a huge volume of sales to earn any real money);
some will pay as high as 50%.
A
high-quality affiliate interface: You should
be able to quickly and easily access your sales
and visitor statistics at any time.
Excellent -- and available -- management: Great management is usually a sign of a great program.
“The best companies take care of their affiliates
by ensuring that their program managers are accessible
and responsive,” Rosalind says.
Real-time statistics reporting: Real-time reporting
allows you to track the success of any advertising
or promotion.
Low
minimum payout: “One of the companies I
promote has a $1,000 minimum payout, which means
I don't get paid until I've generated $1,000 in
earnings,” Rosalind says. “That's fine if I can
do that every month, but suppose it takes a year?”
Frequent payout schedule: Payout schedules
can vary from weekly, to bi-weekly, to monthly,
to quarterly. Frequent payouts mean your income
is more regular.
She
also recommends making sure that you understand your
affiliate agreement by reading it from top to bottom
before signing up and monitoring your statistics to keep close track of payments.
Once
you're comfortable with the program, make sure you give
your customers a reason to click on your affiliate links
-- and that the affiliate products and services you're
offering appeal to your site's audience.
Rosalind
has accomplished this by personally reviewing and profiling
the dating sites she recommends. Plus, she makes a point
of constantly updating her reviews to make sure her
visitors have a compelling reason to return
time and time again.
Case
Study #3: InvestmentHouse.com
Free
opt-in newsletters are another great way to establish
yourself as an expert in your field. They're also a
great tool for capturing the names and e-mail addresses
of potential customers so you can contact them again,
continue your relationship with them, and hopefully convert them into customers.
Eric
Aafedt of InvestmentHouse.com offers a number of online
newsletters, both free and paid, to a subscriber base
that is currently 130,000 strong and growing.
With
an emphasis on opt-ins over traffic, Eric grew from gross revenues of $80,000 in 1998 to
a whopping $2 million by 2000 -- and now, a couple of
years later, he's got the rules of success down pat.
What's
his secret?
“My
focus is solely on getting opt-in e-mail addresses and
then converting them to paying customers over time,” Eric says.
That's
why Eric offers both free and paid investment newsletters.
Once visitors opt in to one of his free publications,
he offers them:
A
free 30-day trial of one of his premium (paid) newsletters,
plus information about a free trial of Investors
Business Daily (for which Eric gets an affiliate
commission).
Great free content with soft sell ads.
Special offers for premium reports.
Notice
how Eric's focus on newsletters allows him to leverage
his opt-in list, nurturing them until they become paid
subscribers?
“If
I was going to give just one tip,” Eric says, “It would
be to have a process in place that constantly keeps
you in touch with your opt-in list and that constantly
gives them the opportunity to see that you provide a
quality service... and then requests that they ‘convert'
-- or in my case, register for a premium service.”
It's
an art form he's truly perfected, allowing
him to create huge success -- and profits -- based on
his subscription income alone! And remember, a paid
subscription produces ongoing revenue!
“It's
great to sell a product for $29.95,” Eric says, “But
it's so much more powerful to be able to sell it 12
times to the same person in a year!”
Of
course, with an opt-in list as big as Eric's, automation
is critical. It used to take three full-time employees
to keep his business running. Now, with all of the newsletter
processes automated, he has been able to reduce his
payroll by 60% -- and focus more of his own
time on growing the business.
Final
Thoughts:
There
are hundreds of techniques you can use to build a successful
online business. But if you try to implement them all
at once, you're going to be scattered and unfocussed
-- and none of your strategies will work as well as
they could.
Take
a look at your web site now and choose one area
to really focus on. Then, dedicate yourself
to learning absolutely everything you can about that
one area -- so that you can truly become a master. You
don't have to know everything to have a successful online
business, but knowing how to do one thing really, really
well is a great place to start.
And
if you think you've got a success story that my "Secrets
To Their Success" subscribers would like to read about,
please do not hesitate to visit www.secretstotheirsuccess.com/suggest and tell me all about it. I'm really looking
forward to hearing from you!
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
Online CLICK
HERE
