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"Five real success stories from 'Marketing Tips'
subcribers just like you!"
As
most of you will remember, in our last issue of the
"Marketing Tips" newsletter, I asked you to send in
your 'little' success stories -- examples of how you've
taken some of the information you've learned from us
and applied it to your own business.
Almost
as soon as I sent out this request, I was literally
overwhelmed with responses. It's really rewarding for
me to know that the information we work so hard to put
together for you is being turned into profits
by so many of you!
And,
as promised, I've read through each and every e-mail
that you sent in, and I've selected the five most inspiring
stories to share with my "Marketing Tips" readers.
Now,
this was no easy task! I spent days going through your
entries, and was impressed by just about everything
I read! But in the end, I could only choose a few to
publish in this issue of the newsletter.
So
please read through the success stories below and think about what steps YOU would have to
take to bring YOUR business to the next level.
The
"next level" for you may be actually getting a web site
up and running, or it may be growing your monthly revenues
from $80,000 to $150,000. The point is that there is
something that EVERY business can gain by reading through
the success stories below.
Success Story #1:
Dr. Mani Sivasubramanian
Hi
Corey,
Thanks
for the invitation to share my small success story.
I've
been your subscriber since 1996, and one thing I've
heard consistently from you is to AUTOMATE EVERYTHING.
I loved your thinking: "Would you rather work on your
business 18 hours a day, day after day? Or would you
prefer to create a business, put it on auto-pilot, then
move on to either marketing the daylights out of it,
or creating another income stream?"
Recently
I put it to use -- and got a 'small' success.
It
was when I released my new content related to profitable
blogging (web logging). The title of my creation is:
"Blog Profit Ideas Exposed -- 33 Quick Tips Blog Publishers
Can Profit From" at: http://www.blogprofits.com/
Thanks
to the valuable lessons in automation I had learned
from you, I was able to plan the entire process from
scratch to run on autopilot after the creative part
was over. I wrote the eBook, packaged and formatted
it, set it up for download, prepared the marketing material,
set up EVERYTHING on autoresponders, and then announced
it to my list and on some forums.
Amazing
response followed.
I
got a 21.7% response rate to my list mailout -- the
highest I've EVER had in the past. 52 sales resulted
from one list of 550 subscribers, making it almost a
10% SALE conversion.
Then
the next wave began, when my affiliates started promoting
it to their lists. I raised the price by $10 and still
made sales. Forums started buzzing about it.
Affiliate
gurus noticed it on their radars -- and helped spread
the word. Allan Gardyne, Phil Wiley, Rosalind Gardner,
and many others told their lists about "Blog Profit
Ideas Exposed."
In
all, I've made 92 sales in a month -- you DID say you
wanted to hear about "small successes!" :-)
But
to me, this is what's most exciting:. After creating
the process, I have been tied up with several other
things, including a major project to raise funding to
help children with heart defects receive life-saving
operations -- The Heart Kids Blogathon -- and raised
$9,263 in donations at: www.EzineMarketingCenter.com/blog/
I've
planned -- and am putting together -- 2 membership websites,
formed two joint ventures on other topics, and several
other things.
How?
Because
the Blog Profits project is running on AUTO-PILOT.
Just
like you taught me to do it!
Thanks
for that wonderful advice, Corey, I really am reaping
enormous benefits from the hours and hours of time saved
by meticulous planning and careful execution at the
beginning.
I'm
sure several others with limited time to spend on their
online business will find similar benefits from following
your suggestions. And even if they do have time to spare,
it can be put to more productive use by automating their
business process.
Hi,
my name is Greg Rouse and I make my living as a teacher.
As you know teachers don't make a lot of money, so I
decided to start a web site on the side based on a unique
idea I had. The web site is called www.WildernessTrip.com
and it's an free online guidebook, where we photo-document
outdoor trips with interactive maps and detailed route
descriptions.
We
had been up and running for a while, trying the whole
advertising thing (which wasn't working), when I decided
to order your IMC course to get some ideas on how to
make this whole idea profitable. Well the book is incredible
and I've only begun to tap into it and use all the great
strategies it details.
One
of those strategies that I've begun to utilize is the
strategy of starting a free newsletter. Our newsletter
notifies subscribers of new trips that have been added
to the site, along with a wilderness tip or skill each
month. The results we've begun to see are to the tune
of a 100% increase in traffic with each release (WOW).
When
my subscribers get that newsletter each month, they
just cannot resist looking at all those new trips. This
technique has not only increased return visitor traffic,
but it has also helped our credibility with our return
visitors by showing continual growth and making us into
a resource for outdoor information.
Now
I do have to say, when we first started to do the newsletter
it was pretty easy, but soon it became a huge hassle
having to manage all the names and addresses, along
with meeting the deadlines each month. Then we decided
to follow your advice (wish I would have done it from
the beginning) and order your Mailloop software... What
a difference it made!
It
took a couple of days to get the hang of the software
and then we automated the whole thing. No more having
to mess with all the management stuff, the software
does it for you. If someone signs up, unsubscribes,
or changes e-mail addresses it's handled. One feature
I really like is when a new subscriber signs up they
get last month's newsletter automatically sent to them
so they can know what to expect.
This
not only cuts down on unsubscribes by familiarizing
them with it (some people forget what they sign up for),
but it also builds anticipation for the next mailing.
The
other feature I especially like is how we were able
to spend a few weeks this summer preparing a years worth
of newsletters, so we can now just automatically release
one each month -- that's slick!
What
does all this saved time mean? Well, it's allowed us
the time to research and find out what our customers
want, which translates into new ways of making our web
site profitable. That's why I'm excited to announce
that we will be launching our new e-commerce end of
this venture in the fall and because we've only begun
to utilize a few of the concepts from the book on how
to benefit from your subscriber base, the future looks
great.
Thanks
for the opportunity to share my story. I have employed
many of the techniques in your Internet Marketing course
to grow my online needlework supply business over the
last 6-8 months.
However,
by far the most effective has been the use of autoresponders
to deliver a highly informative article about needlework
stands (frames). Needlework stands are complicated and
expensive ($30-$300), and our customers often ordered
accessories that didn't fit the frame, sometimes leading
to expensive product returns.
The
new 9-page article takes the customer through all aspects
of selecting a needlework frame to suit their needs,
and includes links to products we sell. I introduced
this article in May through one of our opt-in newsletters,
and now feature a link to a pop-up sign-up box on our
homepage. Every day, 1-5 people request the article.
Based
on your suggestion, I use an autoresponder to deliver
the article rather than just posting it on the Web.
Using e-mail management software, I then send a series
of messages about needlework frames, ending with a special
offer (coupon or free shipping). The first day the article
was available, I sold an expensive stainless steel frame
and 2 large wooden frames.
Our
sales of frames have gone up more than five-fold. We
went from selling a few small frames per week and maybe
one medium or large per month to selling small frames
every day, medium stands every week, and even the largest,
most expensive ones every month. My site is now the
single largest retailer of quality handmade wooden needlework
stands according to the manufacturer.
The
medium and large stands are drop shipped, so our labor
costs are almost zero, and our inventory storage costs
are zip! Gross margins on this product, even after I
discount the price, are about 35%. It took about 40
hours to research and write the article, rewrite the
related product page on the web site, create the autoresponder
series, add products to the database so that we could
offer the full range, and negotiate delivery terms with
the vendor.
It
now takes about 30 minutes per week to fill those orders,
and the amount of problem orders has gone down because
our customers are better informed. What a great result!
Thanks
for this great opportunity to share with others what
it's like starting out and the things you can do to
move your business forward toward an amazing amount
of success.
My
site, www.buildleanmuscle.com, has been "live" for not
quite three months. However, it already has an Alexa
ranking of 170,009 and keeps moving up. The reason for
this is your private http://www.secretstotheirsuccess.com/ site.
After
reading the interview with Eric Weeks, I really got
into researching all the ways to optimize my site pages
for good search engine rankings. The fact that Eric
specialized in search engine rankings for his marketing
and pulled in over $800,000 in business really made
its mark on me.
The
interview with Willie Crawford led to two changes on
my homepage. One, I mentioned my newsletter right away,
with a link to the signup page. Two, I used a testimonial
for my eBook right on my site's homepage, highlighted
in yellow, with a link to my eBook's sales page.
The
click-through rate to my eBook's sales page from the
home page has gone from 7.1% to 15.9%. In addition,
my newsletter sign-ups have gone from an average of
8 - 12 a week to 20 - 30 a week since the change.
I
have combined your advice of having a back-end product
with the interview with Douglas Boisvert. Douglas uses
eBay in his marketing. I've written a report based on
my eBook and sell it on eBay. This is now generating
leads and newsletter subscribers. And instead of paying
a service to get me subscribers to my newsletter, I
am pocketing a few bucks each time I generate a lead.
Finally,
I've combined a past article of Corey's with the interview
with Rosalind Gardner. I've chosen to use the option
you mention about building a content site and getting
quality traffic. Now, I don't charge money for advertising.
Instead, based on the interview with Rosalind, I have
chosen a few high-quality companies that I affiliate
with and sell their products from my web site for a
commission.
This
can be done. For those that are tired of hearing about
all the people getting rich and wondering why it's not
working for them, it can be done. But it does take work
and the right knowledge. You provide the work and let
Corey provide the knowledge. I can't recommend "Secrets
To Their Success" highly enough. As you can see, it's
provided a wealth of knowledge to me in my marketing
efforts to get my new Internet business up and running.
A
few months ago, I didn't have a web site. Just the other
day, I had my first multiple product sale day and pocketed
$102.66 in profit, while I was sleeping.
Corey,
I hope this is something you can use. Thanks for giving
a beginner the opportunity to share my experiences as
I work to get my business off the ground.
I
know you don't know me from Eve LOL! And my success
story is not as great as others, but to many people,
they see my story as a huge success.
You
see, 3 years ago I didn't know how to turn a computer
on, and had never seen the Internet. The first thing
I found was online games and that to me was so cool.
Then one day..
.
I
found myself searching the 'Net looking for a way to
make money because I had "heard" people actually doing
it. I was forced to stay at home to stay "on hand" for
my special- needs son. Anyway, I found a "scam" and
got all excited about it. Well, it was a scam indeed.
BUT,
while I was looking for ways to market the scam, I came
across these "online newsletters" or "e-zines". Right
then and there I KNEW that was something I HAD TO DO
since I love to write! AND... guess who's e-zine I found
rather quickly and read faithfully ever since?! Yes,
YOURS.
So,
I started -- with no money and no clue. I used a free
list provider until that could no longer meet my needs.
However, by that point I was generating an income from
advertising sales. I was tickled pink when I made my
first solo ad sale for a whopping $5.00! I ended the
first year with $20,000 from sales and affiliate programs.
This year? Perhaps double. Not bad at all - I would
NOT be making that working full-time outside the home!
Soon
after, I started my "Ezines-R-Us Directory" & Ad
Placement Services. In under 2 years, the Directory
has grown, and continues to grow with over 160 Publishers
and 1.5 Million Subscribers. My own e-zine has grown
to over 12,000 readers!
Needless
to say, everything fell into place rather quickly, and
to this day, I cannot emphasize enough the importance
of starting your own e-zine or free newsletter.But it's
not about the size of the list -- it's about building
relationships and trust. Once you've got that, hang
on for dear life because it's your life line to success
on the Internet.
Well,
I'm glad I wrote this. I look back and surprise myself
even!
Thanks
Corey, you're a great inspiration to us all!
The
thing I have always loved about the Internet is the
way it gives EVERYONE a chance to easily build
a successful business. Every one of the people
whose stories you have just read are "regular people"
who took a chance -- and have been able to make a real
difference in their lives.
You
may have ambitions to make millions of dollars a year
online, or you may just want to bring in enough money
so that you can stay at home with your children. Either
way, the first step is to GET STARTED -- exactly like
the five people you've just read about did.
Mani,
Greg, Catherine, Gregg, and Jullieanne aren't Harvard
MBAs. And they aren't likely to make the cover of Fortune
magazine. They're just real people -- like you
and me -- who have recognized the tremendous
potential of the Internet as a way to earn
an excellent living.
I
really enjoyed writing this newsletter, as it has given
me a chance to reconnect with my subscribers. In fact,
I enjoyed it SO much that I've decided to add a "Success
Story of the Month" to your "Marketing Tips" newsletter!
That
means I'll need YOU to keep sending in your success
stories to:
And
remember, I don't care how "small" your success is!
If you started a site that is "just" making $400 a month
-- and this allows you to plan a vacation with your
family -- that's a HUGE success in my books!
If
yours is chosen as the "Success Story of the Month," you'll be given your choice of great IMC prizes! So keep those entries coming!
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
Online CLICK
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