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5 Reasons Why
Your Site Needs to Publish a News Feed by Tinu Abayomi-Paul
It seems like everyone
is talking about RSS Feeds. They’ve been
around for years but the buzz is up about
them as the technology continues to go
mainstream. Some people are reportedly
abandoning their browsers and viewing
the web through their readers - but they
hardly represent the general public yet.
So does your site need one?
This question is somewhat like asking
if your site needs a newsletter. Sure,
the sky won’t fall tomorrow if you don’t
get one today, but once you realize the
benefits of having a news feed for your
site, and try it for yourself, you may
become an addict like the rest of us.
Reason #1: More free traffic to your site
I’m not exaggerating when I say that a
frequently updated feed can bring you
massive amounts of traffic in a short
time period. This won’t be true forever.
Here’s a snapshot in PDF format, of just
the feed-originating traffic to a new
page of my site for the first 24 hours
it opened.
On the fourth day, the feed traffic doubled,
and all other traffic continued to rise
at the same rate.
That's my fifth active feed of the twenty
I have spread out over four sites, and
I get similar results each time. In thirty
days, that would be at least 5,000 new
targeted visitors - again, this is not
counting my present traffic, or those
who try my feed and stay subscribed, nor
does it factor in what happens when the
traffic doubles again..
I can’t promise you the exact same results,
no one can. But you should know that my
feed is targeted towards a crowed market
- if you know how to set up your feed
properly and correctly apply your keyword
research, you could have better results..
Those visitors, from the first hour of
traffic to today, resulted just from submitting
my feed to the list of directories I compiled
from many sources and studied. Some bring
great free traffic to new feeds, some
are better for once your feed has matured.
You can often get better placement in
feed directories and in Yahoo’s RSS Directory
than you could from your results in a
regular search engine, and sometimes,
inclusion is instant.
Reason #2: It’s a hands-off way to update
your audience
What if you could run your newsletter
without the hassles of maintaining your
list, removing bounced addresses, finding
new subscribers, formatting the content
you find, altering your content to keep
from being blacklisted, and after all
that, wondering if all the various blockers
mistakenly kept your message from getting
through?
If that sounds like heaven, you can be
one of the angels as soon as an hour from
now.
When you supplement your current newsletter
with more frequent updates via feed, you
will be able to push out updates to subscribers
to your news channel or feed more frequently
and more efficiently.
With all the new free tools available,
even if you’re all thumbs when it comes
to making a web page, if you can fill
out a form, you can create a feed.
Reason #3: Get visitors to click through
to your site whenever you update
If you haven’t used a feed reader before,
you might be confused about the connection
between the feed and your site and why
it can result in an increase in traffic.
I’ll attempt to explain this to you in
words, but I suggest downloading a news
aggregator (also known as a feed reader),
and looking at the results of your favorite
site’s feed through a reader after you
read this for the full effect..
You can use my main feed here if you don’t
have one to view:
http://feeds.feedburner.com/FreeTrafficTips
If you don’t want to have another application
up while you’re surfing, you can try Pluck
, a free application you can use for more
than just feeds that integrates with Internet
Explorer - get it at
http://freetrafficdirectory.com/pluck
- it will take you right to the downloads
page.
You can also do this from My Yahoo!, by
changing your page to include their RSS
Headlines console, still in Beta testing
at http://my.yahoo.com .
To summarize, a visitor sees the headlines
they want to read, view the summary, and
click through to your site to read the
rest of the news, either in a new window,
or without having to leave the application
they are in.
And when you update again, the reader
will notify them that you have new headlines,
and/or populate the list of items you
have available. This can keep your audience
coming back.
If you had trouble following that, come
to this page for a one minute tutorial:
If you have a list of your older articles,
some older product reviews, site suggestions,
or archived newsletters, you can use those
to build content to populate your feed
with information. As long as this news
is still relevant, you can recycle this
content to attract new visitors
Reason #5: Its so easy it’s crazy not
to do it.
Before the last few months, there weren’t
as many free tools online that made the
process of starting and publicizing a
feed so effective and user-friendly.
The bottom line is, now that you can get
all those benefits from filling out a
form, saving the file, uploading to your
server, promoting it once, and updating
it from time to time, it’s insane not
to do so.
You already have to update your site from
time to time. You might as well get all
the benefits of having a news feed too.
About the
Author
Tinu? Currently
wanted by Secret Hoarders of America for
spilling free traffic tips: http://www.freetrafficdirectory.com/blog
To
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