Web
Gatorz.com is a premium source for High quality Low
cost HTML website template customization service.
We have an extensive collection of web templates
(8000+).
Thank
you very much for the work that
you have done on our website. We
are very pleased that we now have
a very professional looking website
at a very reasonable cost. I also
liked the way you worked as you
were very responsive and friendly
in all your dealings with us.
Mike
Higgins
Partner
Fusion
Corporate Finance
Independent
Corporate Finance Advice For Acquisitions,
Company Sales, Management Buyouts,
Management Buyins and Fundraising.
Specialism In Venture Capital and
Private Equity and Business Valuation
Many
thanks to 2Brothershosting / Webgatorz
for a job well done! By sheer luck we
were recomended by a friend, & on
that note put our trust in them. we were
amaized by the quality, & value for
money. I only gave Chris@2Brothershostings
a few surgestions of what our requirements
were, and he did so much more which has
made our website what it is today. Do
bare in mind we are a new company on a
budget, just imagine what they could do
for you, & your buisness! Take a few
minutes of your time to look threw our
website, & judge it for yourself.
We
were quoted by one company £11,000 for the website we wanted, I know it's
a big website, but I just about fell over.
But then WebGatorz gave me a quote of
just £1,040.
I don't have to tell you, who we went
with.
Many
thanks again for your cooperation and input,
keep up the good work. I feel you will do
well at this web site stuff. Because your
prices and quality are far better than anybody
else.
There
will be promotion required to sell your product to
the end users. But, since we are dealing with a new
product concept, we must also address the promotional
activities that will be required to sell your idea
to prospective manufacturers and wholesalers. The
points made in this section apply to both aspects
of the promotional process.
•
Identifying a distribution strategy that will most
effectively reach the primary prospects
• Determining the proper positioning for your
product
We address each of those issues here.
DISTRIBUTION STRATEGY
There are a number of factors to consider when determining
how to most effectively move a product through the
distribution channels from the manufacturer to the
wholesaler and then on to the retailer.
Most of these relate to the specific attributes of
the product under consideration. Four factors come
into play in assessing the most appropriate distribution
method: the physical attributes of the:
• Product
• Time
• Expense
• Geography
Here’s how these factors impact on the decision:
The larger the product, or the greater the quantity
per shipment, the fewer the options. Big, bulky items
are certainly not good candidates for either mailing
or airfreight.
Additionally, some products may have hazardous or
potentially hazardous attributes that limit distribution
options. If the product requires refrigeration, options
are further limited.
The product individually should not be too large to
be shipped via routine commercial delivery or possibly,
when necessary, even through the postal service. The
product should not require refrigeration nor pose
any hazardous threats.
Some products are time-sensitive and need to get to
the end user in the fastest way possible. Other time-related
issues are the regularity and predictability of delivery.
Products with a fairly regular delivery cycle allow
the manufacturer to set up a routine shipment program.
The worst case, and most costly, scenario is the odd
short notice requirement for which there is no system
in place, requiring a mad scramble when the situation
does arise.
Shipping costs can represent a significant portion
of the overall product expenses and can have a substantial
impact on the product’s profitability. Thus, manufacturers
are constantly looking for the lowest cost shipping
method.
But that has to be balanced against having the products
where they need to be when they need to be there.
If, as a result of saving a few bucks on shipping
cost, the product is not on the shelf when the consumer
wants it, sales are not going to be made.
Geography can impose some restrictions on distribution
options. If your product must get out to a wide range
of distribution points, neither rail nor water may
be available.
Water, certainly, is even more limited than rail.
The postal system and most commercial delivery companies
reach virtually everywhere you would need to reach.
However, as we mentioned in the points above, not
all products can be shipped by lorry (truck) at some
point in their distribution cycle. Rail shipments
may be appropriate for larger orders of the product
going to wholesalers with access to rail service.
However, we would envision the overall distribution
network being more conducive to overland lorry shipments.
This might entail direct shipment to the retail outlets
that will carry the product or, for larger retailers,
shipments to a central regional warehouse from which
the retailer will then distribute orders of the product
to the company’s stores served by that facility.
