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Thank you very much for the work that you have done on our website. We are very pleased that we now have a very professional looking website at a very reasonable cost. I also liked the way you worked as you were very responsive and friendly in all your dealings with us.

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Many thanks to 2Brothershosting / Webgatorz for a job well done! By sheer luck we were recomended by a friend, & on that note put our trust in them. we were amaized by the quality, & value for money. I only gave Chris@2Brothershostings a few surgestions of what our requirements were, and he did so much more which has made our website what it is today. Do bare in mind we are a new company on a budget, just imagine what they could do for you, & your buisness! Take a few minutes of your time to look threw our website, & judge it for yourself.

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PEOPLES’ NEEDS AND WANTS

 

You must also address the issue of consumer “needs” versus “wants,” a line that is often difficult to clearly define.


In general, needs relate to hard elements pertaining to one’s very survival. You need shelter from the weather. You need clothes to wear and food to eat. If you are sick you need proper treatment and the right medicines.


However, you may want a large, spacious home with a beautiful view through the front bay window and a swimming pool in the back yard. You may want top line designer fashions. You may want to dine out at nice restaurants every night. You may want lots of leisure time to engage in sports or other recreational activities.


When it comes to defining a benefit package that will inspire a significant number of consumers to purchase your product, both hard needs and wishful wants are equally valid.


While we might like to think of ourselves as rational beings that strive to make choices in our best interest, the reality of the market place indicates otherwise.


People make purchasing decisions for a wide range of reasons, some logical but many based purely on whim.


You must then, focus in on the most compelling factors that will cause members of the target audience for the product to take notice of the product and then make a favourable purchasing decision.

 
 

Click On Index Below To Learn More

FOREWORD

1 INTRODUCTION

2 PEOPLES NEEDS AND WANTS

3 TARGET MARKET

4 MANUFACTURERS

5 PRODUCT LIFE CYCLE

6 PROMOTIONS

7 POSITIONING STRATEGY

8 PRODUCT TOWARDS MARKET INTRODUCTION

9 CASH BUY OUTS

10 LICENSING

11 ROYALTY FEES

12 MANUFACTURER NEGOTIATIONS

13 AN INTRODUCTION TO PATENTING

14 PROVISIONAL PATENT APPLICATION

15 A DESIGN PATENT

16 COPYRIGHTS

17 TRADEMARKS

18 INVENTION PROMOTION FIRMS

19 TIPS FOR INVENTORS

20 A FINAL WORD

 

 

 

 

 

 

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