Web
Gatorz.com is a premium source for High quality Low
cost HTML website template customization service.
We have an extensive collection of web templates
(8000+).
Thank
you very much for the work that
you have done on our website. We
are very pleased that we now have
a very professional looking website
at a very reasonable cost. I also
liked the way you worked as you
were very responsive and friendly
in all your dealings with us.
Mike
Higgins
Partner
Fusion
Corporate Finance
Independent
Corporate Finance Advice For Acquisitions,
Company Sales, Management Buyouts,
Management Buyins and Fundraising.
Specialism In Venture Capital and
Private Equity and Business Valuation
Many
thanks to 2Brothershosting / Webgatorz
for a job well done! By sheer luck we
were recomended by a friend, & on
that note put our trust in them. we were
amaized by the quality, & value for
money. I only gave Chris@2Brothershostings
a few surgestions of what our requirements
were, and he did so much more which has
made our website what it is today. Do
bare in mind we are a new company on a
budget, just imagine what they could do
for you, & your buisness! Take a few
minutes of your time to look threw our
website, & judge it for yourself.
We
were quoted by one company £11,000 for the website we wanted, I know it's
a big website, but I just about fell over.
But then WebGatorz gave me a quote of
just £1,040.
I don't have to tell you, who we went
with.
Many
thanks again for your cooperation and input,
keep up the good work. I feel you will do
well at this web site stuff. Because your
prices and quality are far better than anybody
else.
There
are two main approaches to making money on your website.
Directly
offer a product/service for sale at your website. You
can offer a product or service on your webpage or you
can offer free information to lure people to another
where you then have a product or service available.
This is the most popular way of making money on the
net because it's easy to set up and you can get the
initial profits rolling almost overnight.
Or,
Get
as many visitors to your site as possible by enticing
them to come with something special you offer (Such
as valuable information, help, files, free stuff, etc.).
Then, once the visitor counts are high enough, you can
sell advertising space on your site or sponsorships
or banner advertising.
The
above aspect of online marketing, with the intent to sell
advertising space, is not talked about as much because
it doesn't generate instant cash and requires an investment
of time and money of at least six months. Once these sites
are successful however, they pay off big and the time
commitment and maintenance from that point on is minimal.
A good example can be found at http://www.theautochannel.com/.
The
autochannel site has been a success because it offers
daily news on the automotive industry and free information
on all things automotive (including new and used car prices
and dealer invoice costs). To the best of my knowledge,
the AutoChannel generates over three hundred thousand
visitors a week (that's millions of hits a month) and
can sell premium advertising space. They generate over
$100,000 each month in advertising fees from corporations
like Pennzoil and Allstate, regardless of what else they
are able to sell.
Another
extraordinary example of this is the Netscape site which
gets over five million visitors a week and is now selling
banner links for a whopping $35,000 per month. Just think;
if you have just 30 pages, each displaying a banner that
companies are paying you $35,000 per link per page ...
that's over a million dollars each month in advertising
revenue alone! Of course, the chances of you or me getting
as big as Netscape are slim to none... but this example
does show you the potential I am talking about.
For
another example, I have a friend who has a website that
entices a great number of people to come because of a
free service he offers. He devotes about one hour every
couple of days or so managing the site, and sells banner
advertising to various corporations. He is making in excess
of $90,000 in advertising revenue... and still working
his regular full-time job which pays him another $37,000.
And to boot, the potential of this site (and its advertising
revenues) growing three times the size is very, very possible
in the next few months! If you are willing to invest the
time and effort with the realization that you could do
this for six months and get nowhere then this approach
may be for you. The chances of making a success of this
type of site are much smaller than simply selling a product
or service online. But if you have a successful site,
the initial time commitments are well worth it since the
site can pay off in big profits with a minimal maintenance
commitment afterwards.
Let's
discuss method #2 above (attracting volume to sell advertising
space). Assume for example's sake that you have 10,000
visitors to your site per month. If you had multiple sub-pages
on that website, you could be generating hundreds of thousands
of hits every month (the sub-pages could be separated
sections of material or information, chapters or whatever).
Now, it is not unreasonable to charge $250.00 to place
a banner on each of the sub-pages in a scenario like this,
so assuming I have 15 sub-pages and am keeping my price
list at a measly $250 per banner (one at the top of each
sub-page).
That's
$250 times 15 which is... hmmm... about $3,750 per month
- just for letting a few people have the privilege of
placing their ads! I no longer have to take orders, ship
anything or provide any customer service... we just collect
advertising fees, every month.
Note: Smaller sites charge a flat fee, but the larger sites
charge $20-$40 per 1000 impressions of your banner, and
the more targeted the market, the higher the price.
The
following are examples of organizations that will broker
space on your site if you have high enough visitor counts
to justify banner ads:
Burst
Media - based in NY; steep commission (50%) unless you
do an exclusive. Burst Media sells banner space based
on demographic, category, etc. but will not represent
your site individually. http://www.burstmedia.com/
Real
Media - based in NYC (another banner rep firm). Same
as above but better rates (30 % commission) and has
the option of signing a non-exclusive deal. http://www.realmedia.com/
Doubleclick
- The Poppe Tyson subsidiary that was overwhelmed by
responses to their print ads and alienated their customers
by not returning calls or answering email. Rumor has
it they are very exclusive. http://www.doubleclick.net/
Because
of the time commitment required to set up a website with
the intention of selling advertising space as the primary
source of income, just about everyone decides to start
selling their products or services first so they may begin
to see the sales roll in virtually overnight. It is not
until later that they go after the advertising income.
There
are other significant advantages to setting up your business
for basic product or service promotion online, such as:
It
can be completely automated to demand very little of
your time.
It
can be worked on at your own pace and whenever you choose.
Lowered
lead costs - the expense of getting new customers is
a fraction of what it costs using traditional media.
Low
staffing costs - your products and services are available
24 hours a day without having a retail location.
Access
to more customers - you can attract a broad customer
base from around the world that is normally not available
via traditional advertising vehicles.
Testing
- it is easy to find out what your customers want by
tracking what they do at your Website. This allows you
to be more profitable by adjusting your business to
offer what your clients really want and are willing
to pay for rather than what you think they want.
Low
risk - you can invest very little money testing new
ideas and if they don't work, you really haven't lost
a thing.
There
are so many great things about Internet marketing I could
fill an entire book just with comments like these. The
above however, are some of the highlights that have brought
you and me together in this newsletter.
In
my opinion, the best aspects of marketing a product or
service online are that start-up and operational costs
are minimal and it is possible to access potential buyers
at an unprecedented speed. What I mean by "speed" is that
you can actually start earning income 24 hours after you
launch your online business. And you can also test your
advertising in a matter of days, whereas conventional
media advertising takes months to conduct a single test.
Internet
marketing and running an Internet business is a fantastic
way of life if you do it right. The net simply works better
than traditional media, but it is new, so you will have
to use some imagination to envision your role and character
online. There are two basic attitudes towards online marketing:
The
Silent Marketer - gets sales directly from websites,
newsgroups, BBS's, and email without any direct interaction
with the customer. You get the customers coming to you.
The
Mouth Piece - gets sales from active participation in
newsgroups, mailing lists, etc. (i.e. stating your opinion
and helping others with advice in forums, thereby building
a relationship with each potential customer individually).
I
prefer the silent method, but have done both, and of course
you can do a combination of both if you so choose. I prefer
the silent method because it requires no major time commitment.
If you plan on giving advice or participating in discussions,
you have to invest a lot of time to consistently read
and post appropriately every couple of days. With the
silent method, salesletters and websites are fully automated
so you can concentrate on bringing people to the site
and let the automated order system take over. There is
no direct contact with the customer (as in email or phone
correspondence/questions) in closing the sale - the computer
does it all!
To
Find Out How To Market Your Business
Online CLICK
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