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Mike
Higgins
Partner
Fusion
Corporate Finance
Independent
Corporate Finance Advice For Acquisitions,
Company Sales, Management Buyouts,
Management Buyins and Fundraising.
Specialism In Venture Capital and
Private Equity and Business Valuation
Many
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thanks again for your cooperation and input,
keep up the good work. I feel you will do
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Licensing has become the most popular method used
by Inventors / Designers seeking to bring a new product
to the marketplace.
Under
this arrangement, you grant a license to a manufacturer
to produce and market your product. Here is a quick
overview of licensing options, advantages, and disadvantages.
LICENSING OPTIONS
• You could grant a worldwide exclusive license
to one manufacturer to produce and market your product.
• You could grant regional exclusive licenses
to more than one manufacturer. For example, you might
grant one license for the North American market, another
for the European market, a third for the Asian Rim etc.
• You could grant non-exclusive licenses to
more than one manufacturer.
• You could grant the license with a royalty
arrangement whereby a portion of the sales of your products
comes back to you. Often, these contracts include a
guarantee calling for a minimum amount of distribution.
This prevents the situation whereby a manufacturer locks
up the licensing rights to your product but then does
not go forth with the actual production and distribution.
In the absence of a distribution guarantee, you might
find yourself with no royalties coming in and no chance
of negotiating a deal with another manufacturer.
• You can grant the license for a fixed fee
for a certain period of time. You receive a lump sum
up front but no royalties are earned on actual sales.
ADVANTAGES OF LICENSING
• Licensing enables you to reap profits from
your invention / designs without having to invest in
expensive production equipment and an elaborate marketing
distribution system.
• Licensing enables manufacturers to introduce
new products without having to carry the substantial
overhead costs of an in-house research and development
department.
• If you go with the royalty approach, you benefit
in direct proportion to how well your product does in
the market place.
• If you go with a lump sum license fee, you
have a guaranteed payment in hand regardless of whether
or not your product actually generates sales.
DISADVANTAGES OF LICENSING
•
The overall profit potential is less than it might be
if you manufactured and distributed your product yourself.
(Of course, the trade-off is that you are shifting all
of the costs and risks onto the company to which you
are granting the license.)
• Some familiarity with the licensing process
is generally required in order to know how to work through
the maze of prospective manufacturers and to negotiate
an acceptable arrangement.
LICENSING WOULD ALLOW YOU TO PROFIT DIRECTLY
FROM THE SUCCESS OF YOUR PRODUCT WITHOUT INVESTING IN
EXPENSIVE MANUFACTURING EQUIPMENT. LICENSING ALLOWS
A MANUFACTURER TO OFFER NEW PRODUCTS WITHOUT INCURRING
HIGH RESEARCH AND DEVELOPMENT COSTS.
