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Partner
Fusion
Corporate Finance
Independent
Corporate Finance Advice For Acquisitions,
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Ok,
we all know that search engine promotions are
so popular and everyone is talking about it
because they can increase traffic to your
website without spending advertising
dollars!
Search
engine positioning/ranking is a very talked
about subject. It is confusing and ever changing... that is the problem. What works this
month, may not work next month! It is moving
at lightning speed.
It
is getting harder and harder to get listed high
in a search engine's results. It is becoming
that you have to make search engine listing
a permanent job that takes you 8 hours a day,
5 days a week if you want to be successful at
it (as you have to learn about how they work
inside and out). The plain fact is that you
cannot waste your time on the ONE method of
marketing online, you have to diversify and
get yourself in other markets before your
competitors do! I may have a solution for
you, read on.
Virtually
everyone begins their web travels at one of
the top search engines and your search position
determines how many of those people will visit
your site.
The
great thing about search engines is that (for
now) they are free. It should be one
of your main priorities to get ranked high on
search engines as they are finding ways everyday
to improve their profits by charging for higher
listings, bold listings, favoring more popular
site, etc. The days of "free" advertising or
listings on search engines may come to a close
over the next year or two.
Such
forms of online advertising like banner-ad
campaigns or advertising in Ezines all cost
money… search engines are FREE (for now, so
get on them right away).
What
most people don't understand is that search
engines are a catalyst to other promotions.
For example, when we start a new project
or have low traffic we turn to search engines
to get traffic immediately. The traffic we get
leads to other promotional avenues because other
business/industry people find us and we can
do joint ventures, partnering, distributors,
resellers, etc.
Many
websites can bring in thousands of qualified
visitors per month by being well positioned
in the Top 10 search engines. It all adds up
to thousands of dollars of FREE advertising!
How
powerful are the top search engines? Let's just
go over a couple of figures:
Yahoo! - over 16,000,000 visitors a month InfoSeek - over 9,000,000 visitors a
month Excite - over 8,000,000 visitors a month
Just
a few good positions for even one or two important
keywords can drive thousands of visitors to
your website -- for FREE.
So
do search engines really generate a lot of traffic?
Absolutely… if you do it right and use
the right tools. The problem is that most people
just submit their site and then wonder why they
didn't get any traffic. Search engines are
responsible for making us over $20,000 in sales
every month between 2 of my companies… so
you can see how it pays itself off very quickly.
Now,
don't get me wrong, search engines will not
make you rich (and anyone who tells you they
will is lying to you). They are one method
of promoting your site that can be very profitable
if done right (just like other methods of promoting
your business online). For those of you who
have my Internet marketing course, you know
how I talk about the importance of diversifying
your marketing efforts. So do not place all of your time with search engines while ignoring
your other promotions. Search engines are quite
profitable if you do it right and spend your
time effectively with them (we will talk more
about this in a moment).
I
can take about 30 pages and explain all the
tips and tricks that people are using today
to get ranked higher in search engines, but
now that we have found a way around that,
I will not bother. Besides, by next month a
few of them will have changed and all the "techno-babble"
would confuse a lot of people and some of the
information would not make any sense to them.
So
is achieving a good position impossible? No,
not for those who use the right tools like SubmitWolf
Pro and WebPosition (we will talk
about these pieces of software a little later
in this section). In my opinion, they are the
perfect "team" of software to assure that you
are not only ranked high in the top search engines,
but that you are ABOVE YOUR COMPETITORS!
Before
we get into that, I must explain something.
There are two parts to search engine
placement. Part one is to submit your
sites… but submit them properly using all the
techniques available to get you rated high for
the keywords you select… submitting your
URL to search engines is only half the job!
If you don't check your search positions and
work to improve them, no one will find you -
in other words you won't get any traffic.
So part two of your "search engine battle"
is to monitor your positioning to see where
you place, if your competitors place above you,
and if your positioning starts to fall - to
catch it and fix the problems right away.
Everything
depends on your search position. If your competition
places before you, they win, you lose!
SubmitWolf
Pro software submits your site to the search
engines and the WebPosition software
monitors it so you can improve your ranking.
We will talk more about both of them in the
next few paragraphs.
Whether
you have a new website or a site that has been
submitted to the search engines already, these
two pieces of software that we will talk about
later in this section are critical in
getting your site listed at the top of search
engines.
Step
One: Submitting your site "properly"
SubmitWolf
Pro is search engine submission software
that actually works to get your site placed
higher in the search engines. As many of
you know from my Internet marketing course,
we would not recommend a piece of search engine
submission software out there because most of
these pieces of software send out one set of
keywords, site titles, and description to all
the search engines. You will find that your
keywords and descriptions get cut off in some
search engines, or that certain criteria and
rules may not be met so you are not submitted at all with certain engines, you cannot
choose the best category or categories available
for your listing (choosing the right category
can be crucial to your customers finding your
site), and this is just for starters. And the
most important reason why you don't want to
use these services is because your site will
not be positioned high in the search engines
as different search engines have different ranking
criteria and you have just submitted the same
"stuff" to all the search engines (not optimizing
your listing with each search engine separately).
Deciphering
all the rules of each of the engines can be
a chore. This revolutionary new software
called SubmitWolf Pro guides you
through picking the right keywords and descriptions
in its "tutorial", takes the information that
you input, and prepares the submission just
the way each engine wants it - submitting
your website to the top 150 search engines,
indices, and directories. Your description will
never get cut off in mid-sentence and you will
end up in the right category because SubmitWolf
Pro knows what each engine wants!
The
SubmitWolf Pro knows the rules and guidelines
for each search engines (the programmers of
the software spend all of their time monitoring
them) ensuring that when you submit your website,
you'll get excellent positioning and boost
your site towards the top of the list!
More
importantly, with SubmitWolf Pro you
are prompted on how to write effective
keywords and descriptions, instead of merely
providing an automated placement service with
keywords and descriptions that may not best
utilize the sorting logic of the targeted engines.
This crucial information provided by SubmitWolf
Pro helps boost your site toward the top
of the list. This translates to increased visits.
Ok,
let me summarize what SubmitWolf Pro does… it
is easy to rank in the top 10 by helping
you prepare your site data exactly the way the
engines want it! Including site titles and
description.
Until
now, the only way to get high-end promotion
for your website has been to spend hundreds
or thousands of dollars with site promotion
professionals OR learn all the tricks
of the trade and spend the hours doing it yourself
(which can take weeks!). SubmitWolf Pro was created by the same company we personally use and pay $600-$800 per website to submit
our sites and clients' sites to the search engines
(yes, that is how good they are!). They use
this proprietary software to facilitate the
promotion of their clients' sites… now you can
get professional strength promotion for a fraction
of the price.
All you do is point and click and fill in
the blanks!
I
have to say, I am very, very impressed.
So impressed, that it is the only piece
of search engine submission software out there
that I will recommend.
Click here to read more about The SubmitWolf
Pro software and how you can get a copy
for yourself. I highly recommend it!
To
get good search positioning in the search engines, The SubmitWolf Pro and WebPosition software used together are, in my opinion,
the most powerful "team" on the market. Don't
get confused by all the other software out there
which claims to be the best in getting you ranked
high… we have tried just about all of them and
there is no comparison to this combination.
Step
Two: Monitoring and improving your ranking
Ok,
your question may be "what does The SubmitWolf
Pro not do?" Well, it will not monitor your
search engine positioning and let you know where
you are compared to your competitors.
A
piece of software called WebPosition provides reports to show you where you stand
under specific keywords, keyword combinations,
and search phrases, so you can make improvements,
correct problems, and increase your website's
traffic without spending a penny in advertising.
Many
of you have possibly heard of WebPosition…
and we will discuss which version you want (as
they offer many version)… and surprisingly enough,
it is the cheapest version you want and I will
explain why it is the best.
There
are many benefits to WebPosition and
what it can do for you.
The
first is that it can take some search engines
as long as six weeks to include your submission
in their database, whereas others may only take
a day or two. So, it is important that you check
them regularly to make sure your submission
is included in all the top ten search engines. WebPosition has a built in scheduler
that will turn itself on every day (or week,
or whenever you tell it to) and do it all
for you automatically.
The
second main benefit is that it saves you hours
a week by consistently and comprehensively monitoring
your websites search position, making sure you
are ranked high, checking where your competitors
are in relation to you, and alerting you to
problems. WebPosition will literally
do this in seconds for you (and you can schedule
it to do this for you automatically once a day,
once a week, or whatever… with its built in
scheduler).
If
you offer more than one product or service on
your website, it's important to get each "page"
which features a different product into a prominent
search position under a different keyword. That
way you get more exposure in search engines.
Let
me explain this a little more for those who
don't understand the impact of this and how
it can dramatically affect your search engines
positioning. Instead of having one main
catalogue page with all your products which
would have to get ranked high on a long list of keywords and key phrases - which is next
to impossible to do; you could have 10 pages,
each page with one product that optimizes a
specific set of keywords or key phrases. Therefore multiplying your exposure by 10 in the search
engines! This technique gives you the chance
to corner your entire market no matter what
set of keywords they search under!).
Note: Many people overlook this important concept
and lose valuable traffic to their competition.
For
each product or service you offer, there could
be a dozen or more keywords or combination of
keywords that someone might search to find you.
A good ranking with each word/phrase can significantly
improve your site's traffic. So lets go over
some numbers here so you can understand why
I have brought this subject up.
10
major engines X 6 products/services X 12 keywords/phrases
= 720 positions to monitor EVERY day or week.
No
one has time to conduct 720 searches a week
AND record results AND take corrective action.
If your website happens to offer dozens of products
or services, you already know that tracking
your search positions is an impossible task.
That is, unless you use WebPosition to
do the work for you!
If
one of your webpages have been gradually moving
down in the rankings, you can quickly identify
the problem and correct it. Without WebPosition's
powerful reports, you have no way of even knowing
a problem exists - until your site traffic slows
down, and it's too late.
WebPosition is also the first software product that allows
you to keep tabs on your competition and
how their websites rank in relation to yours.
With WebPosition, you know what your
competition is up to - literally!
Imagine
how long it would take to visit 10 different
search engines, search on 5 or 10 keywords,
and then scroll down the resulting list of websites
hoping to spot yours! WebPosition automates
this task and saves hours of work!
After WebPosition reports all the results to
you, it then provides specific instructions
on how to increase your position in each of
the 10 top search engines.
Click here, to get more details on how WebPosition works and how to pick up a copy for yourself.
You
can now see the value of why The SubmitWolf
Pro and WebPosition are a great "team"
and how they can dramatically affect your ranking
in search engines. I recommend them highly if
you are serious about getting better search
engine positioning.
Conclusion:
The
conclusion is that if you want to get listed
high in search engines and don't want to pay
the $800+ to a company to do it for you (and
then have to pay them 6 month later when you
need to do it again), you need The SubmitWolf
Pro and WebPosition software.
By
using them as a "team", there is literally nothing
like them out there on the market. I cannot
recommend them higher. They will not only
save you a lot of money, a lot of time, but
you will probably recoup their cost in profits
you will generate over the next 30 days by using
them. Remember what I said earlier in this section:
"search engines are responsible for making us
over $20,000 in sales every month for 2 of my
companies"… so you can see how they pay for
themselves very quickly.
The
SubmitWolf Pro Software is normally priced
at $147.00, but we have arranged so you can
buy it online for $137.00. Click here to learn more about it.
The
WebPosition software costs $147 Click here to learn more about it.
And
remember because the search engines are continuously
changing, you can obtain upgrades for one year
included at this price - free of charge.
Why
do I need WebPosition and SubmitWolf
Pro? Because you can't do by hand the crucial
marketing tasks that WebPosition and SubmitWolf Pro do unattended - it would
take you too long to be cost effective. These
two software programs make it easy.
You
know me and how I believe in automating everything
and making the software and software robots
do all the work - these two pieces of software
are examples of that. That is why we use some
of the software that I recommend in my Internet
marketing course… everything should be hands-free.
Don't spend your time taking care of daily tasks
and chores, let the software do it for you so
you can spend your time marketing and promoting
your product!
If
you want to know more about hands-free order
processing and fulfillment, including other
ways to automated your business, don't forget
to check out September's issue of the Internet
Marketing Tips newsletter where we discuss
this in great detail (click here to go to the September's issue of the newsletter
now).
A
Gentleman who Does Over $500,000 in Sales Just
Because of his Search Engine Positioning!
So
do search engines really work? Let me illustrate
how powerful they can be, there is a gentleman
locally (he will remain anonymous as he doesn't
want people stealing his idea) who promotes
his cellular phone business online solely through
search engines and newsgroups… nothing ELSE.
Just from this, he is doing over $500,000
in sales online every year just from search
engines! Yes, that is how powerful they
are if you use them right with the proper tools.
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
Online CLICK
HERE
