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Easy-To-Do Automation For Techno-Phobic Web Site Owners
Who Want To Stop Losing Valuable Time On Daily
Chores And Start Increasing Sales
There
are no two ways about it. E-mail is still the
primary way business owners are communicating
with their customers and subscribers. E-mail
is used to answer questions… follow up with
potential customers… confirm purchases… provide
information of interest… and maintain relationships.
It’s a vital source of income for any
successful Internet business.
Now
I’m sure you already understand this, but let
me ask you a serious question: Are you managing
your e-mail as efficiently as you could be? Statistics from a recent Jupiter Media Metrix
report say not.
Only
38% of online businesses are reported to be
living up to customer’s expectations, responding
to their inquiries within 6 hours or less:
62% are taking
longer than 6 hours to respond…
33% are taking
3 days (or longer!) to respond…
And a shocking
24% of businesses have thrown up their hands
and given up responding to customer inquiries
entirely!
And
all of these disturbing statistics point to
the simple fact that, despite all of the technology
available, nearly three quarters of web site
owners have no idea how to manage their e-mail.
After all, why else would you so severely neglect
the critical and extremely valuable relationship with your customers and subscribers?
I’ve
seen it happen to some really intelligent business
owners. You start out with the best of intentions.
You grow your web site traffic… you run a few
successful promotions… and suddenly you go from
personally answering a handful of e-mails each
day to drowning under hundreds of customer inquiries,
questions, and requests… Managing your e-mail
suddenly becomes a full-time job!
If
you plan to grow your business, you can’t
afford to be spending your days chained to your
computer, replying to e-mail after e-mail individually.
Especially if you want to grow quickly! Even
if you’re using canned messages (i.e. pre-written
e-mails that can just be cut & paste), looking
after your e-mail one by one can fast become
overwhelming.
And
this is where a lot of new e-business owners
find themselves stuck. You may be there yourself
right now. You’re tired of wasting your days
replying to the same e-mails over and over again… but automation is even more intimidating. Replying to hundreds of e-mails each day probably
seems a lot less daunting than finally buckling
down and getting automated.
I
know where you’re coming from… The mysterious
scripts and software that seem to magically
automate the average e-commerce web site can
be a bit intimidating for a new e-business owner.
You
know that, somehow, automation should give you
the power to…
Anticipate
and instantly respond to the needs of your
customers by answering common questions
on the spot.
Give potential
customers the exact information they need,
exactly when they need it – when they’re
still a hot prospect – so they can make
that important buying decision.
Capture
the e-mail addresses of visitors to
your web site so that you can market to
them again and again – for free!
Increase
the perceived value of your web site by
offering free reports or articles that can
be e-mailed to prospects the minute they
request them!
Dramatically
reduce the time you waste on daily chores so you can start growing your business
instead of getting trapped running it!
Start capitalizing
on the lifetime value of your existing customers – automatically increasing your sales
without increasing your workload!
…
and much more.
You
see other e-businesses doing it all around you
– taking advantage of this mysterious "automation,"
freeing up their time to increase their profits
even more. But how the heck is everyone doing
it? Is it "I Dream of Jeannie" wizardry? Cross
your arms, wiggle your nose, and voila – instant automation?
Almost…
Like
anything, you can make the automation of your
web site as simple or as complicated as you
want. Large e-commerce sites hire programmers
with education and experience to put together
intuitive automation systems that make learning
to translate Greek to Latin seem easy. Fortunately,
the average web site owner just starting out
doesn’t need anything nearly this complicated
(or confusing!).
Did
you know that all of the automation I’ve mentioned
so far in this article can be accomplished with one simple tool called "autoresponders"?
Automate
Your Customer Service And Dramatically Increase
The Sales You Close With This One Simple Tool...
Now
don’t panic!
Autoresponders
are not difficult to use… So take a deep breath
and let’s get past any techno-phobia that might
be preventing you from making your life a lot easier – and your business a
lot more profitable!
An
autoresponder is basically an e-mail tool that
is designed to automatically respond to any
incoming messages to a particular e-mail
address that you set up. Confused? Then let
me give you an example that will clearly illustrate
exactly how this works…
Example
#1:
A
visitor arrives at your web site and reads your
sales copy. They're interested in your product,
but they have a question that needs to be answered
before they'll consider making a purchase. So
they e-mail you at faq@yoursite.com (an e-mail
address you’ve set up for just this purpose).
Your
experience answering customer questions has
shown you that there are 10 or 12 questions
people ask over and over again. So rather than
answering each person individually, you put
together a "Frequently Asked Questions" (FAQ)
e-mail. You spend an hour or so writing it,
making sure that it's thorough and that it ultimately
directs the reader back to your web site to
close the sale.
You
then set up this FAQ e-mail in an autoresponder,
so when the visitor e-mails their question to
faq@yoursite.com, they are automatically sent
your FAQ e-mail. It’s neat, clean, and simple.
The
e-mail your visitor receives might read something
like this:
Subject:
Answer to your question
Hi!
Thank
you for your inquiry. Our experience
has shown us that most people ask
one of the following ten questions,
so we've sent you this informative
e-mail because we know that your time
is valuable and we want to make sure
that your question is answered as
quickly as possible.
If you
find that your question is not answered
below, then please do not hesitate
to e-mail us at info@yoursite.com
We'll be happy to answer any further
questions you may have.
Yours
truly,
Your
name here.
***
And answers to your 10 most frequently
asked questions start here ***
Within
5 minutes of sending their e-mail to faq@yoursite.com,
the visitor receives your e-mail via your autoresponder.
They read through your FAQ e-mail and find the
answer to their question.
The
visitor is impressed because…
You anticipated
their needs
You replied instantly
You answered their
questions
You made it easy
for them to e-mail you any further questions
…
and this means that you look extremely professional.
This instant reply also lends your business
a measure of credibility because you've made
it clear that your customers are your first
priority and that you take your business very
seriously.
Do
you think this visitor will go back to your
web site to make their purchase? Chances are
very good that they will. In fact, the probability
that you will close this sale is much higher than if you had forced this person to wait
a week for a reply. Or hadn't answered at all.
How
much time did this take you? None. You wrote
the e-mail and then used the autoresponder to
automate your customer service. You now provide
fast, high-quality customer service, decrease
your workload, and only respond to customers
who have unique questions or situations that
need your personal touch. It’ll take you just
minutes each day to respond to customer inquiries
instead of the hours it did before you got automated!
Let
me give you another example…
Example
#2:
If
you’ve been reading this newsletter for a while,
then you already know that a critical step in
closing sales involves establishing your
credibility. And establishing your credibility,
in many cases, requires repeated contact with
potential customers.
A
good way to initiate a "second contact" with
a potential customer is by using autoresponders.
A
visitor arrives at your web site and starts
looking around. They notice that you offer a
free article titled "The Best Ways To Save
Time And Money." They click on freearticle@yoursite.com
and are prompted to send a blank e-mail to this
e-mail address.
The
visitor is quite content to take 30 seconds
to do this because they want this valuable information.
So
they send a blank e-mail to freearticle@yoursite.com
to request the article from your autoresponder...
they spend a few more minutes looking around
your web site... and then they leave. They have
a clear interest in your product or service
(they requested your article on the subject,
right?), but they're just not ready to buy yet.
Now
this is the really powerful part. The visitor
checks their e-mail half an hour after they've
left your web site… perhaps even the next day…
and discovers your free article waiting in their
Inbox. They read it because they requested it
and therefore already know it contains information
that is of interest to them.
So
this is your second chance to:
Prove your
expertise,
Establish
your credibility,
Develop a
relationship with them by providing valuable
information they can use, and
Direct them
back to your web site to close the sale!
Pretty
powerful, right?
Now
imagine how you could increase your sales
even more by sending this potential customer
a follow-up e-mail – using the e-mail address
they gave you when they requested the article
– and asking them if there is anything else
you could help them with? Or even by sending
them a special offer as a "thank you" for reading
your article?
The
possibilities are endless really. You could
offer autoresponders like…
salesinfo@yoursite.com – for people who would prefer to receive
your sales information in an easy-to-print
e-mail they can read offline. (Not everyone
has free Internet access, so this saves
them money!)
article@yoursite.com – to send interested potential customers
copies of articles that initiate that important
"second contact" and remind them about your
business, your products, and your web site.
Once you have their e-mail address (which
they obviously have to give you in order
to receive the article via e-mail), you
can contact them again to follow up very
easily!
faq@yoursite.com – to answer potential customer’s questions
on the spot, while they’re still a hot prospect,
and dramatically increase the sales you're
closing.
instructions@yoursite.com – for customers who have purchased your
product, service, software, etc… but need
a bit of extra help using it. This simple
e-mail could answer commonly asked technical
questions automatically!
report@yoursite.com – to give visitors to your site valuable
information about your particular industry
and increase the chances that they’ll return
to your web site again and again as valuable
resource.
info@yoursite.com – if you don't have time to reply to a customer's
inquiry for a day or two, you can at least
send them an e-mail via autoresponder to
let them know you've received their message
and will be getting back to them in 48 hours.
An instant, professional reply like this
ensures your customer isn't sitting at their
computer for hours, impatiently waiting
for your answer.
… You could even set
up an autoresponder like confirmation@yoursite.com that confirms you’ve received a customer’s
order or subscription to your newsletter – automatically!
By sending
each new customer a confirmation of their order,
you'll put their minds at ease. They'll know
that you're a legitimate business who is going
to follow through on your promises, not some
scam artist who has just stolen their credit
card information. This is also a good way to
remind your customers when they can expect their
purchase to be delivered, what the charge to
their credit card was, and any product tracking
information they might need.
Just think
about how much time this will save you! Are
you excited? Yup… me too.
But
How The Heck Do You Make This Amazing Automation
Happen?
We’re
back at square one, aren’t we? You want the
autoresponders and the powerful automation they
can bring your e-business… you have a general
understanding of how they work… but how the
heck do you add them to your web site?
Good
question. You have 4 choices:
Your Web Host: If you are willing to commit to a long-term
contract (i.e. one year or more), you can
sometimes get a couple of autoresponders
for free from your web host. If you only
need 1 or 2 autoresponders, this might be
a good option; however, the reality is,
if you’re running a successful business,
you’re going to need more. Plus, you don’t
really want to depend on your web host for this service. If they go out
of business or go down, you can lose your
entire autoresponder system.
Autoresponders
With Rotating Ads: You can get "free"
autoresponders if you are willing to let
other companies advertise in your message.
However, I don’t really recommend this.
You can’t control the ads that appear in
your e-mails, these ads can really distract
your reader from your sales message, and
you appear "unprofessional" because it’s
obvious you’re using a "free" service. So
you’re basically giving someone else free
advertising, with few benefits to you. Free
isn’t always as good as it might sound.
Paid Autoresponder
Services: You could also use a paid
autoresponder service. This can give you
flexibility in deciding exactly what autoresponder
plan is right for you without being forced
to include advertisements in your message.
You'll also have greater flexibility to
customize your autoresponders than if you
were to use a free autoresponder service.
The only
real drawback is that they can get quite
costly. Paid autoresponder services can
cost as much as $20 per month per autoresponder,
while others will charge you a fee each
time someone requests your information.
If you decide to go this route, be sure
that you really shop around because the
cost can get out of control very quickly
if you're not careful.
Free Unlimited
Autoresponders with Mailloop: You already
know that the Mailloop software is absolutely
chock-full of killer features that make
tedious e-mail tasks a breeze. But on top
of it’s e-mail and newsletter automation
features, it can also be used to send out
an unlimited number of autoresponders directly
from your home computer. If you can install
software, you can use these autoresponders.
It’s that easy. You’re 100% in control and
they’re totally customizable.
I
won’t overdo it here; I know that you’ve
already heard a lot about this software.
Just know that it can save you tons of cash
and stress in the long run, and you don’t
have to be concerned about limiting your
autoresponders because of a tight budget! If
you want to learn more about getting free
unlimited autoresponders with Mailloop,
then you can click here now.
Final Thoughts:
Don't
be intimidated by this simple technology. You'll
do your business a great disservice. Like I
said, if you can install and use software (it's
as easy as clicking a few buttons and following
a few instructions), then you can easily use
autoresponders to automate.
Ideally,
your goal should be to get automated and
then grow... but some of you may already
be drowning in e-mail. If that's you, don't
keep putting this off! E-mail automation is
going to be critical to the success of your
e-business.
If
you're automated and using autoresponders to
manage daily chores, then you're going to have
time to focus on promotions and growing. If
you're drowning in e-mail, you're going to severely
handicap your sales and income because you'll
be too focused on trying to just stay afloat.
Autoresponders
are easy to set up and they offer a wide variety
of opportunities to automate different aspects
of your business. From customer service... to
order confirmations... to following up with
potential customers... it's an easy way to give
customers the instant service they're demanding,
while increasing your sales and actually freeing
yourself from tedious routine chores.
It's
not a technique to be taken lightly...
To
Find Out How To Market Your Business
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