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How
to get 1 Million Visitors to your
Website Over the Next year, No Kidding!
In
my opinion one of the most powerful
ways to market online is through linking
strategies. What you want to do is get
other websites with high traffic to
link to you. Their links to you will
then generate traffic for your site.
Let's
say that in your business niche there
are a few hundred websites out there
generating a million visitors a year,
there are hundreds of websites that
are generating 30,000 a year and another
thousand that are generating 10,000
a year. These are websites that are
directly related to your business. What
if you can get these people linking
to you and recommending your services
or product. You are taking their
traffic and funneling it right into
your website.
Just
take a look at the power of this.
If
you get a link from their site it will
probably stay there forever. While your
link is up, they are continually sending traffic to you… day after day,
week after week, year after year!
So
the work you do now, in getting
a link from them, will pay off for days,
weeks, months, and years.
The
sooner you get the link from them, the
better it is for you as the traffic
that comes in from their link can only
grow… because as they grow, they will
just send you more and more traffic
your way as time goes on. In other words,
if your link is on their site and their
visitor count starts going up… more
traffic is going to flow from their
site to yours.
This
is a great way to use other people to
generate traffic for you! However,
it seems to be a very misunderstood
and unused way of marketing right now.
People will say "oh yeah, I asked a
pile of people to exchange links with
me and it doesn't work." Well you have
to go about it in a unique way. You
can't just email somebody and say "I
want to know if you want to trade links."
That isn't going to work!
Let's
get onto the basics on how to properly
do this.
You
will first have to identify who your
target audience is, who you want to
reach, and where that target audience
hangs out. If they are at certain type
of website or forum… you have to find
out which one. You then need to go to
those websites and get some personal
information about them.
Get
the owner's first names, look for some
information you find interesting at
the website. Find where a link to you
could fit in at their website. Once
you've got that information, and only
once you have that, email them and mention
all of this so that it is very personalized.
You
can say something along the lines of
"Hi John, I visited your website
at [insert URL here] and I noticed that
your resource page has [insert personal
comment here] and I wanted to mention
that we have a website that educates
customers on [insert list of stuff here]
techniques and [insert list of information
here] information and great articles
on [list articles here]. This would
fit perfectly into your resource center
and I'm sure your visitors would just
love that. And I wanted to let you know
that this could be a great asset for
your visitors." Blah... Blah...
Blah.
You haven't talked about what's in
it for you, you haven't talked
about how great you are and your fantastic
products. You just show them how linking
to you is going to be a benefit to
their visitors. You talk about "what's
in it for them" (as per our previous
article). Their visitors are going to
like them more because they have a greater
list of resources, this makes them look
good and they become an even better
resource for their visitors.
And
of course you get traffic from them
which makes this all worthwhile for
you.
If
they don't respond to this offer, email
them back and up the ante. Instead of
just saying "hey link to us",
now say "lets exchange links because
I think we are co-operative businesses,
not competitive. You link to me and
I will link back to you." And then
make it very easy for them to link to
you by giving them the exact HTML code
to put in the webpage.
Don't
just say "hey, lets exchange links".
That's too general. Give them the specifics
in order to make it really easy for
them. The idea here is that the squeaky
wheel gets the grease. So if you make
it really easy for them to link to you
they are probably going to do it. If
they have go through a series of emails
and talking on the phone in order to
figure out how to link to you and how
to get you the information you need,
they are going to think it's not worth
the effort.
The
key here is making it really easy for
them
Tell
them how this is a mutually beneficial
way to do business. That you can send
them customers because your market research
has shown that your customers want to
buy or be involved in a site like theirs
and that in return their visitors would
probably want to hear from you because
it is a related site and it has great
information. This is basically a win-win
situation for both of you.
Don't
forget simple things like putting a
direct contact phone number at the bottom
of your email and maybe even a mailing
address if you want them to sign a contract.
They should be able to pick up the phone
and call you right away. Give them the
hours in which you can be reached and
so on.
In
my personal experience, I like to call
the people directly and talk to them...
build rapport and get them to link to
me. Now that my companies are the size
that they are, I actually have a full-time
employee who does just this throughout
his ENTIRE DAY!
That
goes to prove that I practice what I
preach and how seriously I take this
method of promotion. Between all my
businesses online this technique
alone brings us almost 100,000 visitors
a month!... and no, that is not
a typo.
That
is the power behind this technique
and people just brush it off as they
think that getting other websites to
link to you is no big deal and not worth
the effort... if I thought that and
ignored this method of promotion, I
would be giving up over 1 million visitors
a year!
Your
job is to make it really easy for them
to get involved with you. Email
them and say "look I'd like to link
to you and I think it would be great
for you to link back to us. You can
put us in your resource section in this
following location after this following
person. And here's what you can say"…
and you give them the exact wording
they can use on their site. Give them
the HTML code right in your email. And
tell them to just cut and past this
right into their website. Let them know
where you will put your link to them
and say "I've already written up
a little blurb about you and here's
what I am going to say…". Have the
link plus a couple of lines of detail
on their site pumping them up. Ask them
to just email you back to confirm that
everything is OK and to confirm that
the link and the description of their
site is acceptable to them… and ask
them when they are going to put the
link to you up on their site.
By
laying it all out for them, all they
have to do is reply and say, "Yes,
we'll put up your link in two days."
There's no emailing back and forth trying
to figure out what you are going to
say, how are you going to word it and
where it should go.
Again,
the idea is to make it extremely
easy for them and let them know
exactly what they are going to get.
Half the battle in doing business is
just making it easy for somebody to
do business with you.
Speaking
of that, I probably get 20 to 30 joint-venture
offers a day. I really mean it... 20
- 30 a day, it's unbelievable!
To
be frank, I do very, very few joint
ventures because of the sheer number
I get (I can only do so many at a time),
the poor quality of the offer, or because
they make it way too hard for me. The
ones I do choose to do business with
bust their butts to make it extremely
easy for me. I don't have to go through
this tedious process of working out
the details. They come to me and say.
"I want this, this, this and this
and I am willing to give back this,
this, this, and this. This is exactly
how it's done and here is exactly how
it works and I'm going to send you the
following information giving you all
the details." They spell it out
in very clear terms so all I have to
do is say "Yes" or "No".
And
if I do say "Yes", it is simple to put
into place because they have done everything
for me, they have things like lists
and sales letters ready and give me
easy to understand descriptions of whatever
is necessary to do the joint venture.
It's a very easy scenario.
Those
are the kinds of people I do joint ventures
with.
Unless
the product is extremely exceptional
(which is so rare you might as well
buy a lottery ticket because you have
a better chance of winning the lottery)
I will not get involved in a joint venture
and unless someone makes it extremely
easy for me. I have far too many other
things going on in my life.
If
you want to do business with the big
boys, if you want to deal with people
who are getting lots of traffic you
have to make it very simple for them
because they will not listen to you
unless you do. Everyone else makes it
hard… so be different and stand out
from the crowd. Make it easy for
them and you will get the business.
This article only touches the surface
on exploding your profits on the Internet...
our course is where we expand on this
information and really show you how
to take your business, online or offline,
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Top
Internet Marketing Secrets
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8
million visitors per month and generate over $6.6 million
each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To
Find Out How To Market Your Business
Online CLICK
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